Explain The New Way ING
I was contracted to create two explainer videos for ING's internal communication utilizing just vector elements, graphs, and diagrams. I did everything in my power to make something enjoyable, human, and real by introducing the characters in locations and mixing up the designs and metaphors because I found the subject to be cryptic and inscrutable.
CLIENT
★
PRODUCTION
Client side VIPs
CREATIVE DIRECTOR
★ Terence Barry
PROJECT MANAGER
★ Margot ten Tije
Project details
DELIVERABLES
— 2x Explainer videos (2:52 and 4:42)
TIMINGS
— ±2 weeks
TEAM
— 1, just me