The Job

TV-spot for a T-Mobile campaign, featuring complex combination of simulated (like dominoes) smartphones combined with live-action on the displays, all in perfect sync.

We designed an elaborate setup of rows upon rows of CG smartphones, all falling and connecting like dominos. On the screens the hero would preform a sequence of actions shots, all perfectly in sync with the falling domino rows. The smartphone domino setup would be CG, and the action on the screens needed to be Live-Action. We wanted to make it so that all the action would seem as if it was set-up by hand by actual people, and the end result shot in camera for real.

My Role

Only Design/CG/VFX side of production. All live-action production was taken care of by Bastiaan Mast.

— Managing ballpark, treatment and the pitch (which we won)
— Client point of contact for all production and financial needs
— Scoping, budgeting, planning, and scheduling all milestones/reviews with client
— Clear communication between all stakeholders and personnel
— Managing team from pitch till final delivery
— Managing client reviews, approvals, and deliveries
— Invoicing, collecting final assets, approved credit lists and portfolio live dates