CREATIVE PRODUCER

MOTION DESIGNER

ABOUT

These you do not want to catch them all

For pharmaceutical company Verfora we adapted the most common ailments and discomforts into a family of cute monsters. Each of them have their own unique personality, one that fits their disease/ailment perfectly.

CLIENT

AGENCY

PRODUCTION

CGI / ANIMATION

The Job

A huge campaign for the pharmaceutical company Verfora, in which a number of common ailments come to life as an ensemble of cute but annoying monsters, in tv spots, print key-visuals, AR game, web site assets, and even 3D print were made. It's a huge project that has been ongoing for the full 4 years I have been at Colorbleed.

My Role (2018)

When I took over the project in 2018, the tv-spots and key-visuals were already 50% done, so I took care of...
— Managing client feedback, approvals, and deliveries

My Role (after 2018)

— All client communication, negotiation
— Scoping, budgeting, planning
— Booking freelancers/resources
— Managing team during all the phases
— Managing client reviews, approvals, and deliveries
— Collecting final graded deliverables and approved credit list for portfolio

The Job

A huge campaign for the pharmaceutical company Verfora, in which a number of common ailments come to life as an ensemble of cute but annoying monsters, in tv spots, print key-visuals, AR game, web site assets, and even 3D print were made. It's a huge project that has been ongoing for the full 4 years I have been at Colorbleed.

My Role (2018)

When I took over the project in 2018, the tv-spots and key-visuals were already 50% done, so I took care of...
— Managing client feedback, approvals, and deliveries

My Role (after 2018)

— All client communication, negotiation
— Scoping, budgeting, planning
— Booking freelancers/resources
— Managing team during all the phases
— Managing client reviews, approvals, and deliveries
— Collecting final graded deliverables and approved credit list for portfolio

The Job

A huge campaign for the pharmaceutical company Verfora, in which a number of common ailments come to life as an ensemble of cute but annoying monsters, in tv spots, print key-visuals, AR game, web site assets, and even 3D print were made. It's a huge project that has been ongoing for the full 4 years I have been at Colorbleed.

My Role (2018)

When I took over the project in 2018, the tv-spots and key-visuals were already 50% done, so I took care of...
— Managing client feedback, approvals, and deliveries

My Role (after 2018)

— All client communication, negotiation
— Scoping, budgeting, planning
— Booking freelancers/resources
— Managing team during all the phases
— Managing client reviews, approvals, and deliveries
— Collecting final graded deliverables and approved credit list for portfolio

1

The Process

1

The Process
Client side VIPs
DIRECTOR

Mike Huber


EXECUTIVE PRODUCER

Chantal Gugger


SUPERVISING PRODUCER

Marco Fischer

Project details
DELIVERABLES

— 12x Monster characters design and build
— 1x New monster concept character
— VFX for 6x TV spots
— Many extra pack-shots for different campaigns
— 1x Ensemble animation with all the monsters
— 12x Key-visuals / print campaign (see more)
— Realtime animation assets for AR game (see more)
— Assets for Verfora web site
— One character model for 3D printing

TIMINGS

— Most of the work was during 2018
— Many many many more projects during 2018-2022 and possibly still ongoing


TEAM

— Core: 12x
— Freelancers: 4x
— Interns: 2x

Verfora Monsters - Making Of

Videos

TVC ALGIFOR FIEBRUS

TVC ALGIFOR KOPFUS

TVC ITINEROL REISUS

TVC TRIOFAN POLLUS

TVC TRIOFAN SCHNUPFUS

AR Casefilm Boutiq

Team Credits

CREATIVE PRODUCER

★ Hert Zollner
★ Daniel Visscher
★ Robbin Schoonheijt


ART DIRECTOR

★ Tom Hankins


ANIMATION DIRECTOR

★ Roy Nieterau

VFX SUPERVISION

★ Giso Spijkerman


TECHNICAL DIRECTOR

★ Roy Nieterau
★ Wijnand Korenman


MODEL / LOOKDEV

★ Auke van der Slooten
★ Derk Elshof
★ Tashina van Zwam
★ Tom Hankins
★ Alex van der Aa
★ Patrick Blankenzee

RIGGING

★ Rijah Kazuo Maegaki


ANIMATION

★ Danny Vos
★ Bjorn Sjoberg
★ Max van der Plas
★ Lucia Sancho

GROOM / FX

★ Sander Bultman


LIGHT / RENDER / COMP

★ Tashina van Zwam
★ Tom Hankins
★ Giso Spijkerman
★ Alex van der Aa
★ Patrick Blankenzee