CREATIVE PRODUCER

MOTION DESIGNER

ABOUT

All aboard the shoe train

The holiday season has arrived, and Framestore is back with another bright Shoe Carnival campaign. This time, we're boarding a holiday train from the North Pole! We get to peek inside each brand's shoebox and grab a glimpse of the holiday spirit (and a stowaway Yeti) while chugging through a wintry landscape.

The Job

Another collaboration with Framestore for the new Shoe Carnival television commercial. In this one, we fly drone-style past a festive Holiday train in a lush snowy setting. We whiz past the railroad wagons, the shoes protruding from the top. We're doing many versions of the spot again, but this time just one (linked above) will be a long (25 second) with three shoe brand wagons connected, while the other six will be short (6 second) for single shoe brands.

My Role

— Client point of contact for all production and financial needs
— Scoping, budgeting, planning, and scheduling all milestones/reviews
— Finding and booking freelancers / planning resources
— Clear communication between all stakeholders and personnel
— Managing team from pitch to final delivery
— Managing client reviews, approvals, and deliveries
— Invoicing, collecting final assets, approved credit lists and portfolio live dates

The Job

Another collaboration with Framestore for the new Shoe Carnival television commercial. In this one, we fly drone-style past a festive Holiday train in a lush snowy setting. We whiz past the railroad wagons, the shoes protruding from the top. We're doing many versions of the spot again, but this time just one (linked above) will be a long (25 second) with three shoe brand wagons connected, while the other six will be short (6 second) for single shoe brands.

My Role

— Client point of contact for all production and financial needs
— Scoping, budgeting, planning, and scheduling all milestones/reviews
— Finding and booking freelancers / planning resources
— Clear communication between all stakeholders and personnel
— Managing team from pitch to final delivery
— Managing client reviews, approvals, and deliveries
— Invoicing, collecting final assets, approved credit lists and portfolio live dates

The Job

Another collaboration with Framestore for the new Shoe Carnival television commercial. In this one, we fly drone-style past a festive Holiday train in a lush snowy setting. We whiz past the railroad wagons, the shoes protruding from the top. We're doing many versions of the spot again, but this time just one (linked above) will be a long (25 second) with three shoe brand wagons connected, while the other six will be short (6 second) for single shoe brands.

My Role

— Client point of contact for all production and financial needs
— Scoping, budgeting, planning, and scheduling all milestones/reviews
— Finding and booking freelancers / planning resources
— Clear communication between all stakeholders and personnel
— Managing team from pitch to final delivery
— Managing client reviews, approvals, and deliveries
— Invoicing, collecting final assets, approved credit lists and portfolio live dates

1

The Process

1

The Process
Client side VIPs
EXECUTIVE PRODUCER

Jamie Hoskins


ASSOCIATE PRODUCER

Samantha Wong


PRODUCTION COORDINATOR

Alexandra Roesch


CREATIVE DIRECTORS

Daniel Pernikoff
Jake Cuddihy

Project details
DELIVERABLES

— 1x 25" tv-spot
— 7x 6" and 1x 15" square and landscape cutdowns
— 9x stills


TIMINGS

— September-November 2021
— lead time 9 weeks


TEAM

— Internal: 10
— Freelance: 5

Videos

DrMartens 6" square

Unr8ed 6" square

Koolaburra 6" square

Adidas 6" square

Crocs 6" square

Nike 6" square

Team Credits

PRODUCER

★ Hert Zollner


CG LEAD

★ Erwin Dumoulin


TECHNICAL DIRECTOR

★ Roy Nieterau


CG  SUPERVISOR

★ Tom Hankins

MODELING / LOOKDEV

★ Nick Rutten
★ Erwin Dumoulin
★ Diede Bouman
★ Raven Baars
★ Tom Hankins
★ Alex van der Aa


RIGGING

★ Caio Hidaka
★ Danilo Pinheiro
★ Roy Nieterau

RIGGING

★ Caio Hidaka
★ Danilo Pinheiro
★ Roy Nieterau


ANIMATION

★ Ruth Taylor
★ Ziggy Deutz


TECHNICAL ANIM & SIM

★ Sander Bultman

LIGHT / RENDER / COMP

★ Erwin Dumoulin
★ Nick Rutten
★ Tom Hankins